We used to develop creative and innovative marketing stuff, mostly product communication for innovative products. We still do.
Creativity and innovation (or at least fresh novelty) is a must nowadays.
So we've moved on to create what we call playful marketing.
Since marketing is a very broad term, here's the processes we specialize in:
- key creative concept
- arching copy writing (storytelling)
- copy writing (for advertising)
- copy writing (stakeholders PR)
- value proposition articulation
- added value articulation
- digital advertising campaigns (run with gamified apps for social media)
- key research questions
- focus groups facilitation
- online questionnaire
- full analysis
- new product development
- existing product re-engineering (using Growing tree canvas)