Years ago, a friend pointed out how meaningless it was to use the word 'interesting' in a conversation. I couldn't quite see it back then, but I observed the use of 'interesting' and as it turns out - she was right.
Here's a little story of my last encounter with 'interesting' in a sales communication and how to tackle it:
I met a young lady working at a museum as a PR. She explained briefly what it is she did for the museum. In exchange, I introduced myself as a game designer and LARP (live-action role-playing) writer.
Me: "... you see, this is how any organization could benefit from the live-action role-playing."
Her: "Mhm, that's interesting."
Interesting! I knew immediately she hadn't reached the buying temperature yet.
Here's a little story of my last encounter with 'interesting' in a sales communication and how to tackle it:
I met a young lady working at a museum as a PR. She explained briefly what it is she did for the museum. In exchange, I introduced myself as a game designer and LARP (live-action role-playing) writer.
Me: "... you see, this is how any organization could benefit from the live-action role-playing."
Her: "Mhm, that's interesting."
Interesting! I knew immediately she hadn't reached the buying temperature yet.
Whenever I hear 'interesting' in a business conversation, especially in a sales conversation, this is what the other is actually saying:
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