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The meaningless word 'interesting'

21/2/2015

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Years ago, a friend pointed out how meaningless it was to use the word 'interesting' in a conversation. I couldn't quite see it back then, but I observed the use of 'interesting' and as it turns out - she was right.

Here's a little story of my last encounter with 'interesting' in a sales communication and how to tackle it:

I met a young lady working at a museum as a PR. She explained briefly what it is she did for the museum. In exchange, I introduced myself as a game designer and LARP (live-action role-playing) writer.
Me: "... you see, this is how any organization could benefit from the live-action role-playing."
Her: "Mhm, that's interesting."
Interesting! I knew immediately she hadn't reached the buying temperature yet. 
Picture
Whenever I hear 'interesting' in a business conversation, especially in a sales conversation, this is what the other is actually saying:

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    Author Blaž Branc

    Insights and real stories' transcripts on business communication, education, creativity and innovation. Ideas put to the test of critical thinking. Invitations to collaborate. Rising models and concepts. Contemplations on homo faber in modern organizations. 

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